Bobby Jindal - A Star is Stillborn?

Bobby Jindal is supposed to be the front-running Republican for the next Presidential election? Couldn't prove it by his response to President Obama's address to Congress and the nation. Yuk! What an awful piece of oratory. What was that opening? A looooooooong discourse on how his parents emigrated to America from India and how his father took a part-time job to pay for Jindal's delivery? What did that have to do with anything? Then there was his patronizing reference to an African American addressing Congress, blathering on about how proud we should all be. Seems we've had this discussion, and I think it's time to move on, Attorney General Eric Holder's recent remarks notwithstanding.

Jindal's rejoinder was brimming with bromides and filled with saccharine stories, all told in a sing-song and inauthentic manner that stood in direct contrast to Obama's address. As I often say, the purpose of this blog is not to make political statements. Still, it is safe to say that the President's address was confident, commanding and skillful. (It was certainly NOT the buzzkill that Jindal tried to make it out to be.)

I've come to comment on Bobby Jindal, not to bury him. I'm not saying he is done. After all, if Bill Clinton could overcome his deadly 1988 nomination speech for Michael Dukakis, anyone can. But he is off to a shaky start. It will be interesting to watch.

EVENT Lessons from Oscar and Friends

I love awards shows. The pomp! The flair! The organization of it all! People asked me over the years where I picked up the flourishes that have added to the corporate events that I've successfully produced, and I have been inspired by several sources: rock concerts and television events, specifically award shows and variety programs. I recorded last night's Academy Awards for posterity, but here are some quick takeaways:

1. EVERYONE LIKES TO FEEL IMPORTANT AND RECEIVE AT LEAST SOME RECOGNITION -- In the past, an award presentation consisted of naming the nominees, possibly with a clip of their performances, and the winner is called. That was all the attention the nominees got. The producers of this year's show started what I hope is a new tradition. Five previous winners in each acting category gave a tribute to each nominee, calling out the uniqueness of the performances and praising each person's overall contribution. It was obvious that the nominees were genuinely moved. I mean, really, how proud must Anne Hathaway have been to have Shirley MacLaine spontaneously compliment her singing voice? When it was over, each actor, who had come a long way to reach that career point, felt rewarded. Think of that when planning your next recognition event, and consider those in your organization who made a genuine contribution, even if they didn't end up as number one this year.
2. RESPECT THE AGE AND LEGACY AVAILABLE TO YOU -- So the first person to honor that supporting actress nominees last night was Eva Marie Saint. What a dignified presence! What a strong clear voice! Oh, did you know Ms. Saint will be 85 this July? What a shame it would have been to overlook her had she been deemed "too old."
   
3. TAKE FULL ADVANTAGE OF YOUR PEOPLES' RESOURCES -- He sings. He dances. He's charming. Thank goodness someone thought of using Hugh Jackman as the host last night. At the relatively tender age of 40, The Sexiest Man Alive could contribute to the Oscar ceremonies for a long time. But this decision cam after spending several years going outside the film industry to find a host for the show. I suggest we all look for our own homegrown talent when planning our own events and create more pleasant surprises as we saw last night.
4. MAKE ENOUGH OF YOUR MOMENT -- It was terrific to see Jerry Lewis receive an overdue award for his charitable work. But I would like to have heard more from a man who has made films for 60 years, influenced an entire generation of directors (his book, The Complete Filmmaker, was the standard text at USC), and who patented the video assist system that film most movie makers take for granted. Yes, he appeared to be ill, but he is not likely to get such an opportunity again. I hope last night's event makes him more accessible to us.
5. USE YOUR TIME WELL -- How tedious it has been over the decades to introduce a couple of stars just to present one, two at most. Last night it made a lot of sense to present like categories together, such as all the music, the costuming and set direction together, et cetera. Nice plan, although I admit that it didn't have the effect it should have, as the show ran long anyway.

A televised awards ceremony may not seem pertinent to your own event. But consider that the Academy Awards are a global phenomenon that has survived for decades. This long-standing record of success offers some insight into what works and what doesn't.

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We Should Be Outraged at Shepard Fairey

Pablo Picasso once said that artists borrow, but great artists steal. For a great artist, Picasso could really be full of crap sometimes, spouting baloney like that. Ladies and gentleman of the jury, I respectfully disagree with the greatest artist of the 20th century. And now I must assert that the corollary of his statement is not true. Stealing someone else's work does not make you a great artist.
I submit to the jury Exhibit A - the work of Shepard Fairey.

The first time I saw Shepard Fairey's Obama poster, which a graphical artist just RAVED about to me, I had two reactions. First, I did not find it all that impressive or groundbreaking. It looked like a poor man's Andy Warhol to me. Second, it looked, well, familiar. Like I had seen it before. LIKE IT WAS PLAGIARIZED!

Well, say I blinked and call me Malcolm Gladwell. It turns out my instincts were correct. Seems the Artist Fairey made his so-called "iconic" art from a photograph by one Jim Young, a freelancer for Reuters. Now I understand, according to a Reuters article, Mr. Young doesn't care that Fairey used his photograph without permission. Okay, that's fine, and I respect his forgiveness. However, I care. I care that so-called artists are taking the work of others, altering it and passing it off as their own. I don't know how anyone can rationalize this. If someone took a novel, changed some of the words and passed it off as a new work, where is the creativity? Where is the justice to the original artist?

Apparently, I am pretty much alone on this issue. I have been reading posts on a variety of websites, and it seems to me that Fairey is getting overwhelming support. The sentiments fall into several camps:

1. Fairey changed the photograph, so it is a new work.
2. All artists do this. All art is derivative. There is nothing new under the sun.
3. Anyone who deigns to write against Fairey is a failed artist him/herself, and the ranting is just sour grapes.

Let me respond specifically.

1. There is little new about what Fairey did. The image barely changed. I recognized it. Even the color wash he used on the stolen photograph was derivative of other works. Furthermore, those with far greater knowledge of art that I have demonstrate that Fairey has a long history of plagiarism without citing his sources. See this devastating analysis by Mark Vallen, and please explain to me how Fairey is anything more than a copycat.
2. No, "all" artists do not steal. Truly influential artists break ground. Who did the aforementioned Picasso copy? Stanley Kubrick? Stravinsky, who outraged people with the newness of his compositions? I don't believe that every artist can be a genius, but neither should they build heir careers on the efforts of others.
3. The people -- the true artists -- who are commenting are hardly failures, but instead have reputations built upon their own works. The Bad Shepard can't make that claim. I refer you back to Mark Vallen above.

Once when asked in an interview about people stealing his jokes, Rodney Dangerfield said with disdain, "Unimaginative people think everything is in the public domain." He was a funny man, but even he couldn't laugh off plagiarism. I hope someone is on our side when someone tries to steal our work as Jim Young's photo was taken.

For Marie, Who Has Heard My Voice for 30 Years

Have you ever found yourself out of tune with your own dreams? I did, but I didn't know it. But, thanks to my wife, Marie, I found a dream I had forgotten had.

On an ordinary Sunday about 15 years ago, I was working on an electrical outlet in the bathroom, and I was singing to myself. Marie came in and said to me, “You have a nice voice.”
I didn't believe her. In fact, I knew she was wrong, so I responded automatically with, “Oh, I can’t sing.”

Marie's not usually given to confrontation, but those were fightin’ words to her. She grabbed my collar, looked me squarely in the eye and said, “You listen to me. My whole family sings. I’ve been around singers all my life, so I know a good voice. I’m telling you; you should think about singing in a group.”


She was right. Her sibs are all good singers, so she really did know what she was talking about. And I had always wanted to sing when I was younger. But people wouldn’t listen to me. Instead, they would ask me questions. Questions like, “Why don’t you shut up?”

But Marie inspired me to at least try singing. But where — and how — does one start to sing? Luckily a group at work gave Christmas concerts. And ANY one could join… without auditions. It was a great place to start because their standards were so low that even I could get in.

I practiced for months for the Christmas concert. By Christmas, I was singing “The Hallelujah Chorus.” Hallelujah indeed! I was finally singing! It opened up a whole new world for me. First Christmas. Then, the national anthem at ball games… and of course, the four most terrifying words to music fans everywhere: “Who’s up for karaoke?”

The amazing thing was…people now wanted me to sing. I was even invited to join a different vocal group named A Cappella Pops — 40 men and women whose only sound are their voices — a vocal orchestra. For this group, I had to audition… and by this time, I was good enough to be accepted on the spot.

This was singing on the next level. We sang across the United States. I’m on two CDs. We sang at the White House for Christmas. I even sang at Carnegie Hall. Now there were more of us on-stage than there were people in the audience… But I still sang at Carnegie Hall. That’s my story, and I’m sticking to it!

Look, I have no pretensions about my voice. I really don’t sing like Frank Sinatra. But so what? A minister once said that the forest would be a quiet place if only the best birds sang. Sometimes, the only voices we hear are from the people who delight in telling us everything we can’t do...the people who tell us we can't sing, or paint, or play sports, or work on cars. These are the people in our lives who, for some reason, want to keep us down. But if we're lucky, someone cares enough to grab us and shake us until our dreams are revealed like the prizes in a pinata.

That is what Marie did for me with this simple gift of encouraging me to sing.


Today is our 30th wedding anniversary. The occasion inspires me to ask all of you to learn to hear the voices of our loved ones and to help them follow those voice, like Thoreau's "distant drummer." If we aspire to be better communicators, as well as the best friends, lovers, spouses and significant others we can be, then we should not express ourselves so often as we should listen to the people around us.

Thank you, Marie, for hearing me for 30 years, dreaming the same dreams and singing together to form a unique harmony. I love you.

I Have Seen the Future of Public Speaking

I had a great privilege today when I spoke to a group of kids who are in a speech and leadership program in Princeton, NJ. My great friend, Jean Shipos of the Toastmaster Club at Educational Testing Service (Yes, that's right, the same company that has taunted us with the College Boards for decades) invited me to speak to them about humor. I declined, citing the great E.B. White, who said, "Analyzing humor is like dissecting a frog. Few people are interested and the frog dies of it." But I really did want to help, so I offered to teach the students how to use their voices and bodies when speaking.

I wasn't sure how a bunch of kids aged 10 to 14 would react to me. If I make just the wrong cultural reference, I'm toast. ("We don't get that, Mr. Rocchi. YOU STINK!") Talk over their heads, and they're bored to tears. (Jeez, you're boring, Mr. Rocchi, YOU OLD FART!) Luckily, I had attended a session by NSA speaker Sharon Bowman, who gives great tips on how to engage an audience. So I just kept it light with knock-knock jokes, fill-in-the-blank exercises, role playing and more. I threw toys from the dollar store at them, and everyone was interested and participating.

The most encouraging news to me was that the kids themselves were great! While I derived some satisfaction in how they paid attention to my lessons and incorporated them right away, I was most heartened about their speaking skills. Their prepared speeches were generally organized and thoughtfully delivered. One young teen incorporated sophisticated animations that he created into his presentation. On the other hand, I was blown away when another student, who was much younger, observed, "I'm concerned that you allowed your media to do your speaking for you." I nearly jumped out of my chair at this insight, especially when seeing how corporate speakers abuse PowerPoint.

I've heard it said that, due to the proliferation of media, we live in a postliterate society in which the younger generation will not need to know how to read and write. I'm happy to report that these bright and promising young people were not buying into this trap, thanks to efforts like Jean's and, presumably, the kids' parents. (I hasten to add that it appeared to me that English was a second language for many of the parents of these students, and I applaud them for paying attention to their childrens' needs.)

I emerged from the event hopeful. We have learned in our recent history that there is a clear connection between communication skills and leadership, and there is no such thing as "just a speech." Good speech is a sign of a facile and flexible mind, not just a glimmer of glibness. I believe that those of us who care about public speaking and effective communication need to get involved in these programs. We need to help our next generation of citizens become skilled communicators and leaders. Thanks to people like Jean and her fellow Toastmasters, this is happening.

Communication as My Calling?

I have just returned from a weekend religious retreat (Catholic), which is often a great way for me to start a year. The priest who ran the discussions talked about how a relationship with Jesus Christ can help you be who you truly are. My readers can insert the names of their own Supreme Beings in there as you wish, but the point remains the same: Introspection and reflection, such as that found in the truly great religions, should lead you to self-actualization.
I had another sign. I went to confession to reconcile my frustration with many people who work throughout my company. Simply put, they foul up their communications, such as ads and meetings, and I pull their rear ends from the fire. Yet, my job is more uncertain than theirs are, based on where they work. I asked the priest how to handle my own anger at this injustice.
His first advice was that I shouldn't be too hard on myself, that this frustration and aggravation was part of human nature. He advised me to see Christ in the people with whom I am dealing and treat them appropriately. However, the next statement took me by surprise:
"Don't be disturbed by this turn of events. God has something in store for you."
He did not seem to be offering me a bromide, such as "When God closes a door, he opens a window," or pap like that. He really seemed to have a knowing insight into my situation. This was particularly interesting because I am at a crossroad in my own career. My current job is in jeopardy, mostly due to reorganization and refocusing of the company's goals. My time in this position may be finite, and I have to ask if there is a place for me in this particular corporate communications department. But there is a more pertinent question: Do I want there to be a place for me in corporate communications?
As I prepare my book, "The Six P's of Change," for publication, I find there is a great deal of interest in it. It is certainly a timely topic. My speeches and workshops on it are greeted enthusiastically, so I seem to be communicating it well. Is this my true profession? And given the transitions I have faced in my career, am I now fully prepared to make those experiences meaningful to others and teach them?
Is this my one true calling, the work that my life has been a preparation for? Stay tuned; I think we will see this unfold. In the meantime, I look forward to your own comments on finding your calling.

Learning from 2008's Biggest Communication Blunders

I had a college English teacher who had our class read the execrable tear-jerker, "Love Story," saying that we could learn from a bad book as well as from a good one. Communicator extraordinaire and speaker Bill Lampton takes the same view in his e-zine article, "7 Lessons from 2008's Biggest Communication Blunders." I submit it for your enjoyment as we look back on a year replete with such mistakes. (Compare his thoughts with my own best and worst communicators of 2008.)

By the way, a word about the author himself, Bill Lampton, Ph.D. I had the pleasure of meeting this most generous and accomplished man online through LinkedIn and his own website. Bill is the author of "The Complete Communicator: Change Your Communication, Change Your Life!" He is a professional not only in communication, but also in motivation, customer service, and sales. His speeches, seminars, and communication coaching have benefited top-tier clients, including the Ritz-Carlton Cancun, Gillette, Duracell, Procter & Gamble, Missouri Bar, CenturyTel, British Columbia Legal Management Association, and the Environmental Protection Agency. I encourage you to visit his Web site to sign up for his complimentary monthly E-mail newsletter: http://www.ChampionshipCommunication.com You can call Bill to discuss how his services will benefit your organization: 678-316-4300. You can also email him, as I did, at drbill@ChampionshipCommunication.com

The Long View on the Long Inaugural Address

Here are my thoughts on President Obama's inaugural address. This blog is about speech and not politics, and you can add me to the chorus of observers who say that this was a good speech, maybe even a very good speech, but not a great one. You can see the full text and the video of his delivery. Here are my observations.

1. Obama invoked Lincoln, somewhat obviously, from the very start by using that President's Bible for the oath of office, and then with the opening phrase "My fellow citizens," which is what Lincoln would say. Later he said that "what the cynics fail to understand is that the ground has shifted beneath them -- that the stale political arguments that have consumed us for so long no longer apply." Compare that to Lincoln's words: "The dogmas of the quiet past are inadequate to the stormy present...As our case is new, so must we think anew and act anew. We must disenthrall ourselves."


2. Obama clearly repudiated Bush. Yes, there was perfunctory praise at the beginning of the speech, "I thank President Bush for his service to our nation, as well as the generosity he has shown throughout the transition." But later in the speech, he delivered this damning paragraph (my emphasis added):
   As for our common defense, we reject as false the choice between our safety and our ideals. Our founding fathers ... our found fathers, faced with perils we can scarcely imagine, drafted a charter to assure the rule of law and the rights of man, a charter expanded by the blood of generations. Those ideals still light the world, and we will not give them up for expedience's sake. And so to all the other peoples and governments who are watching today, from the grandest capitals to the small village where my father was born: know that America is a friend of each nation and every man, woman, and child who seeks a future of peace and dignity, and that we are ready to lead once more.
   The inferences here are quite clear: He said directly that President Bush compromised our values, and now Obama will not make those same decisions. Furthermore, the US has not led the world under the Bush administration.


3. Obama delivered a tough message that challenged his audience and did not patronize them. He hardly smiled, which I believe was an error. People remember the sunny optimism of Ronald Reagan. Can Obama afford to come off as stern.
   
   He pinned the blame for our current problems on our own shortcomings. He said the weakened economy was "a consequence of greed and irresponsibility" by some, but also "our collective failure to make hard choices...." He acknowledged the high price of health care, the failures of schools and our profligate use of energy. Yet Obama received praise for the power of his speech. Let's ask ourselves: How did he get away with that when Jimmy Carter was excoriated for his famously misnamed "malaise" speech? Answer: It was all a matter of tone. Carter came off as a scold. Obama is a leader.


4. There was a nod to religion with Rick Warren's invocation, the use of Lincoln's Bible, and scriptural references, even while he referenced those of no faith: "We are a nation of Christians and Muslims, Jews and Hindus — and non-believers."


5. Ultimately, my assessment is the speech was too long and too wide-ranging to be totally memorable. I am quite confident that witnesses will praise Obama's confidence and command of language, but I am equally confident that they will be challenged to remember the specifics of what he said. He talked about our national traditions and our character, even speaking about how we betrayed both. He outlined the challenges we face. He called for national service. He recalled European immigrants and westward bound pioneers. He offered friendship to poor nations. But what one single thing did he say? Where are the ringing phrases that will live for generations? Compare today's speech to John F. Kennedy's inaugural address in 1961. That speech was largely focused on America's place as the world's leader and the country's commitment to world peace. It produced the immortal phrase, "And so, my fellow Americans: ask not what your country can do for you; ask what you can do for your country."
   Franklin Roosevelt used his first inaugural address to calm a nation beset by a great depression, assuring them that we all had nothing to fear but fear itself.
   At Lincoln's second inauguration, he reached out to his brethren with words of forgiveness that became part of our national lexicon: "With malice toward none, with charity for all, with firmness in the right as God gives us to see the right, let us strive on to finish the work we are in, to bind up the nation's wounds, to care for him who shall have borne the battle and for his widow and his orphan, to do all which may achieve and cherish a just and lasting peace among ourselves and with all nations."
   
   When we reflect on Obama's oratory powers, we are more likely to remember the stirring words that he delivered on the night he was elected. I close on key phrases from that memorable speech:
   
   "If there is anyone out there who still doubts that America is a place where all things are possible; who still wonders if the dream of our founders is alive in our time; who still questions the power of our democracy, tonight is your answer....
   
   "It's the answer that led those who have been told for so long by so many to be cynical, and fearful, and doubtful of what we can achieve to put their hands on the arc of history and bend it once more toward the hope of a better day. It's been a long time coming, but tonight, because of what we did on this day, in this election, at this defining moment, change has come to America....
   
   "Even as we stand here tonight, we know there are brave Americans waking up in the deserts of Iraq and the mountains of Afghanistan to risk their lives for us. There are mothers and fathers who will lie awake after their children fall asleep and wonder how they'll make the mortgage, or pay their doctor's bills, or save enough for college. There is new energy to harness and new jobs to be created; new schools to build and threats to meet and alliances to repair.
   
   "The road ahead will be long. Our climb will be steep. We may not get there in one year or even one term, but America - I have never been more hopeful than I am tonight that we will get there. I promise you - we as a people will get there. There will be setbacks and false starts. There are many who won't agree with every decision or policy I make as President, and we know that government can't solve every problem. But I will always be honest with you about the challenges we face....
   
   "And to all those watching tonight from beyond our shores, from parliaments and palaces to those who are huddled around radios in the forgotten corners of our world - our stories are singular, but our destiny is shared, and a new dawn of American leadership is at hand. To those who would tear this world down - we will defeat you. To those who seek peace and security - we support you. And to all those who have wondered if America's beacon still burns as bright - tonight we proved once more that the true strength of our nation comes not from our the might of our arms or the scale of our wealth, but from the enduring power of our ideals: democracy, liberty, opportunity, and unyielding hope....
   
   "This is our moment. This is our time - to put our people back to work and open doors of opportunity for our kids; to restore prosperity and promote the cause of peace; to reclaim the American Dream and reaffirm that fundamental truth - that out of many, we are one; that while we breathe, we hope, and where we are met with cynicism, and doubt, and those who tell us that we can't, we will respond with that timeless creed that sums up the spirit of a people: Yes We Can.

Repurposing Our Content

The other night I gave a brief seminar as a Toastmaster project. The topic was Proactive Preparation, and the source of the content was a chapter from my upcoming book, "The Six P's of Change." The seminar was received very well, and it gave me hope for my future endeavors as a speaker. But the real value for me was how it reinforced the notion that, as communicators and speakers, we are able to apply our material, the product of our toils, to other purposes. The content of just one chapter from the book became a single seminar. With hard work, it could easily become a full-day or multi-day seminar. After it is edited and published, I can rewrite it for the ear and create an audio version. It could be a keynote speech.

I know that any professional speakers reading this must be laughing at my naivete, as though I just discovered fire for the first time. But for those of us who are not so experienced, it is a worthy lesson. We should learn to use our creations in a variety of media. Our best thoughts, ideas, concepts and products will gain greater value if we find new audiences who will benefit from them.

How to Generate Bad Press - Palin by Comparison

Sarah Palin is worth studying because she has become a textbook case of how to guarantee bad press for yourself. Here is what she teaches us in her latest statements:

1. Be unprepared, then claim ambush media.
2. Use the media for your purposes, then complain when you are covered by the same said media.
3. Confuse bloggers with the mainstream media.
4. Raise the bogeymen of sexism and classism when you screw up.
   

Let's look at her claims and analyze them.

HER CLAIM: Palin says that the media's reporting on her family was "very scary."

FACT: She and the Republican Party were the ones who claimed the moral high ground for carrying a baby known to have Down syndrome to full term. Also, she was the one who shamelessly exploited her son's honorable service in Iraq when it suited her. Yet later, she didn't want her family "exploited" by the media. Where I come from, this is called "having it both ways."

HER CLAIM: The media are giving Caroline Kennedy more sympathetic treatment that she, Palin, received.

FACT: Kennedy is not even a candidate, but she is indeed being scrutinized by the media as she asks for an appointment to the U.S. Senate to take Hillary Clinton's seat. Both her qualifications for the U.S. Senate and her ability to communicate (or inability) are being questioned every bit as much as Palin's were. As a result of this coverage, it is dubious as to whether or not Kennedy will assume Sen. Clinton's seat. Palin faced no such barrier prior to her candidacy; she was nominated to be a heartbeat away from the Presidency.

HER CLAIM: Governor Palin insulted Katie Couric over their CBS interview. Palin: "Katie, you're not the center of everyone's universe."

FACT: No one put a gun to Palin's head to force her to do that interview, and Couric was totally courteous to her. Afterwards, Couric made no particular claim or boast about the interview, which spoke for itself. All Couric asked was, "What newspapers and magazines did you regularly read before you were tapped for this?" It was a very simple question for which Palin was unprepared, which made her look incurious and uninformed. Quite frankly, it also made her look as though she couldn't think quickly.

HER CLAIM: The mainstream media asserted that Palin's daughter, Bristol, was the real mother of infant Trig.

FACT: Bloggers brought out this news. The assertion was reported in the so-call mainstream media only after John McCain's campaign revealed the pregnancy of Palin's daughter.

HER CLAIM: Palin objected to reports that Bristol's fiance, Levi Johnston, was a high school dropout.

FACT: Palin says that Johnston is taking a high school correspondence course. If that's the case, and he is not attending classes, then he IS a high school dropout!

HER CLAIM: Palin thought that Tina Fey's characterization of her was unfair. She pointedly cited Fey saying, "I believe marriage is meant to be a sacred institution between two unwilling teenagers." Palin's said that it "kills" her when someone "attacks a kid" like that.

FACT: Will someone please buy her DVDs of past Saturday Night Live programs? Perhaps she will understand that political satire is not uniquely aimed at her when she sees how the cast and writers skewered both Clintons, both Presidents Bush, Senator Bob Dole... the list goes on. She also conveniently overlooks this quote from producer Lorne Michaels, which was very complimentary: "I think Palin will continue to be underestimated for a while. I watched the way she connected with people, and she's powerful. Her politics aren't my politics. But you can see that she's a very powerful, very disciplined, incredibly gracious woman. This was her first time out and she's had a huge impact. People connect to her."

This post has nothing to do with Palin's qualifications for office. It is about he spectacularly bad judgements when appearing before the media, which included not being prepared, being hypocritical about coverage of her family, and apparently being capable of giving a good speech only when she had a TelePrompTer. Her protestations show the dangers of taking on the media after you have been portrayed badly, whether or not it was deserved. Newspapers have buckets of ink and electronic media have all the air time they want. They can always have the last word, so you need to get it right the first time.