I offer up this graphic from GE's 2010 annual reports as a terrific example of making a point clearly with a single graphic. Inside the front cover, it says that "GE's product and services offerings are aligned with human needs and growth opportunities around the world. As global population has grown over the past 118 years, GE's revenues has grown at an even faster rate."
This cover illustrates the point beautifully. It is clear that the world population, shown by the light blue, is outpaced by the GE revenues, symbolized by the darker blue.
GE's annual reports in recent years have set standards for clear yet concise communication. This graphic is just one example.
You can access this graphic and the whole annual report online by clicking here.
My Jewish college kid is protesting the war in Gaza. And I’m proud.
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In the last 48 hours many of Y’s friends have been arrested for being part
of an anti-war encampment at their college. I am shocked by the large
number o...
2 weeks ago
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