SHOUT! It's No Time to Be Immodest

Bill Lampton likes my book, “The Six P’s of Change!”

Bill, who is a Ph.D., is an internationally recognized expert on communication, a broadcaster, teacher, and academic administrator. He has been interviewed in countless publications. Bill reviewed my book on Amazon and said the following:

• “I rate this book highly…”
• “The author's background qualifies him to advise us… [H]e shares what he has recommended to high-level employers.”
• “The writing style surpasses what you will encounter in most business books…”
• “Can you remember another business book that opens with a discussion of a World Series game?”
• “Rocchi is on target in describing this volume as a handbook. Each chapter ends with an ‘Intermission from Your Transition.’ These brief written exercises help the reader transform ideas into action.”
• “As a leader, you will serve your company well by using this valuable handbook as a training guideline for your company's next planning session.”
  

I could go on forever. (Believe me, I'd LOVE to!) And why am I telling you all about this praise I received?
Because I can. And I should. And you can and you should say such things about yourself.
Times are rough. GM went bankrupt earlier today. The country is in a recession, if you haven’t already heard. Jobless claims have decreased, but unemployment is still quite high, the highest we’ve seen it in a long time. If you want to rise above this din, you must make your own noise, and social media are the way to do it.
So when Bill’s sent me word of his wonderfully positive review, I emailed it to friends. And I Twittered it to my procchi tweets with a link. And I put it on LinkedIn and Plaxo. Because I can. And I should. If not, how else would you know? After all, I am the self-proclaimed agent of change. I must live up to this image I’ve created and this philosophy I espouse.
We are the Jetsons, my friends. We are lucky to live in an era when we have the means to broadcast our messages to the world. It wasn't so long ago only broadcast TV could do that, and what were the odds of your being able to buy time there? So we must take advantage of this rare opportunity to push our names not up into the stratospheres but into the upper reaches of search engines.
So shout it from the social media.
Fire away at your targets.
That’s why you’re reading this, and it’s most likely the reason you are writing about yourself. Go ahead, do it. You can, and you should.
And remember that Bill Lampton likes my book!