Forget the Grand Entrance

The lights dim.
Smoke envelopes the stage. A hush falls over the crowd.
There are strains of classical music, and then Stravinsky blasts out of the p.a. system.
Suddenly, there is a flash of light and there stands...
OUR GUEST SPEAKER!

This is a dramatic and powerful way to bring a rock-and-roll star onto the stage in an arena, but it's much too much for many speakers. Most entertainers are there to WOW you and blow you away. But the relationship with a featured speaker is much different. As speakers, we engage our audiences personally, talking with them one-on-one the best we can in order to connect with them. We should take the stage much differently.
I had a very pleasant experience recently speaking to a local civic group. I arrived early as every speaker should to get a feel for the room, including the area from which I would be speaking. But there was an added benefit, as I was able to greet personally as many of the people in attendance that I could. I shook their hands and introduced myself: "I'm Pat Rocchi, and I'll be your speaker today." I tried my best to remember their names.
The meeting began with an invocation from Pastor Paul, a local minister, who talked about being thankful for the bounty of the season. Note to self: Remember those words for when I get up to speak.
The introduction I wrote for myself served a similar, personal purpose, thanks to advice I received from Craig Valentine: He advises us to write an introduction that tells the audience what they will get out of the speech, NOT a litany of our great accomplishments. In that way, the audience knows what's in it for them.
My talk to the group was about how to handle change, based on my book, "The Six P's of Change." I did research on the local economy and the people who would be in the room, so I was able to make my talk applicable to their jobs and businesses. When I opened, I referred back to Pastor Paul's invocation, reminding them that "for everything, there is a season, and we are in a season of change."
How did it go? Well, at the end, three people bought my book based on their interest from hearing my speech. (The man who brought me in was amazed. "I've been here for 20 years, and I never saw an author sell a book to our members.") Another woman handed me her card and asked if I would be interested in speaking to the local Chamber of Commerce. "I guarantee you that you will get more time than you got here," suggesting that a longer, more detailed speech to her group would be a good thing.
Before I started speaking professionally, I sometimes found meeting the speaker at the front of the room, introudcing her/himself, to be an affectation. But I've since learned that such personal engagement pays off. It certainly was a plus for me on that day.