I offer up this graphic from GE's 2010 annual reports as a terrific example of making a point clearly with a single graphic. Inside the front cover, it says that "GE's product and services offerings are aligned with human needs and growth opportunities around the world. As global population has grown over the past 118 years, GE's revenues has grown at an even faster rate."
This cover illustrates the point beautifully. It is clear that the world population, shown by the light blue, is outpaced by the GE revenues, symbolized by the darker blue.
GE's annual reports in recent years have set standards for clear yet concise communication. This graphic is just one example.
You can access this graphic and the whole annual report online by clicking here.
How to be a better listener: Lessons from the Interruption Queen
-
My son met a Ukrainian girl over the summer, and after telling me it was a
summer fling because she barely speaks English, he started learning Russian
an...
23 hours ago
No comments:
Post a Comment