Wednesday, June 29, 2011

Bachmann's Poise Debunks the "Gotcha" Myth


Michele Bachmann taught us all a couple of good lessons when Chris Wallace asked her, "Are you a flake?" First, there are no "gotcha" questions. There are only questions for which we have not adequately prepared. Second, one can also seize the situation.

First, let's take a look at her response. Many observers noted that she handled the question well and answered with Grace. Wallace opined (legitimately, I might add) that Bachmann is known for gaffes and misstating facts. After listing accurate examples, he signed and asked her if she were a flake.
She kept her eyes on him and said calmly, "Well, I think it would be insulting to say something like that." She then listed examples of why she should be taken seriously: that she is a lawyer, a businessperson, and other legitimate accomplishments. All good.
Moreover, she took control of the questioning. She never had to address the examples of mistakes that Wallace brought up because the conversation became about her credentials.
Compare this to another famous example. In September 2008, Katie Couric of CBS News asked vice presidential candidate Sarah Palin where she got her information and how her world views were shaped. If you watch the clip, it was not an antagonistic question; in fact, Couric did not have the dismissive and insulting tone that Wallace expressed to Bachmann. But when Palin could not answer such a puff ball question, she laid the blame on Couric. The fact of the matter is that no question could have been answered in such a cavalier manner and be deemed acceptable.
"Governor Palin, where did you live growing up?"

"Ah well you know, I lived in every city. I liked them all, I really cannot think of a specific one."
This answer sounds just as silly, doesn't it?

In all of our work lives, regardless of the nature of our jobs, we need to be able to answer such questions in order to have credibility. Consider the kinds of questions we get every day.
  • Why should I buy your product? What makes it better that your competitors?
  • Isn't there a danger that if I buy this stock, the value will go down?
  • These layoffs will have a devastating effect on our community. Why are they necessary?
  • Why do you recommend this course of treatment, Doctor?
  • Why did her paper get an "A" while mine got a "C"?
In none of these instances would it be acceptable to waffle or sound defensive. A true leader has the answer at hand.
Bachmann showed such assurance in her handling of an awkward question. In the course of her answer, she communicated much more than her credentials. She exhibited a presence of mind that is essential to the position that she is seeking.


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