Erosion of trust comes from slow drips of offenses

The Susan G. Komen for the Cure got a landslide of negative publicity after its controversial opinion to deny funding to some groups associated with abortion. The firestorm said less about Komen and the other groups involved than it did about the skepticism for charitable groups in general.
Over the last two decades, starting with the United Way, we have seen various nonprofits bring down the entire field with a multitude of sins, such as outrageous executive pay, the mismanagement of funds, and abuse of tax-exempt statuses. Over time, these offenses have sullied the reputations of many groups.
It is the same with our own organizations, even ourselves. A damaged reputation is hard to repair, and a lost reputation is hard to regain. We should always be beyond reproach with our communications with employees and external stakeholders (through press releases, annual reports, meetings and more). The public slammed Komen for the Cure disproportionally for this incidence. That does not diminish the significance of the event. It also provides a lesson for all of us in our ongoing communication on how our indiscretions may affect not only the reputation of our own organizations, but also that of all the people who work in our field.