Speaking Lessons (and life lessons) from Tony Bennett

As I write my book, I am researching the resurgent career of Tony Bennett, as I find the man to be a sterling example of someone who adapts successfully to change. Through a variety of sources on the Web and in print, I've learned some basic facts about Mr. Bennett's life and career: He was successful as a recording artist and performer in the 1950s and '60s, but his music fell out of favor by the 1970s. By 1979, his possessions included a broken marriage, a huge debt to the IRS, and a drug habit. But his son, Danny Bennett, took over as his manager, helped him solve his problems, and then set him on the course that revitalized his career: He let his father be himself, a classic singer and a classy individual. Even though he sings songs that are decades old, he is accepted by a young audience for his cool and his skills.

In coaching speakers, I have advised them of the same principles -- that they should be themselves and lead with their strengths. If you are a warm person, let it show because it exhibits accessibility. If you are scholarly, speak that way, as it adds dignity to your presentation. And if you are an expert in your subject, state it to add credibility to whatever you say.

See the list below, and keep this in mind as you communicate. Shakespeare said, "To thine own self be true." Mr. Bennett did that, and he's still kicking.

Tony Bennett’s Keys to Success
1. He was good at what he did.
2. He went after a market in which he would stand out.
3. He got himself into the right showcases for that market.
4. He put his personal life in order.
5. He got good professional advice and support from people who had an up-to-date understanding of the business and were devoted to him.
6. He didn't give up when he was down.
7. He was willing to take less money now for future gains.